Be Extraordinary

Written by on November 30, 2018

So welcome to the initial launch of the David Adlard blog. I appreciate all of you being here.  It’s been almost two years in the making. I took my old website down a little over two years ago and as I’ve contemplated putting it back up, I’ve had a mixture of thoughts of the direction that I wanted to take it.

Over the past 20 years or so as I’ve worked with high performers – either career high performers or entrepreneurs – I have come to discover that there are a lot of qualities that high performers have in common.

A couple of months ago, I read an interesting article in Success magazine called 126 Ways to Be Extraordinary. So over the coming months, we’re going to kind of dissect those and talk about each one of them individually and interspersed with all those ways to be extraordinary, we’re going to talk a little bit about marketing, we’re going to talk a little bit about sales, we’re going to talk a little bit about execution, we’re  going to talk a lot about vision, but at the end of the day, when you master all these things, you have the ability to be extraordinary.


Now that sounds good, but what does it mean?

You know, if we break it apart, it is literally being “extra” ordinary. (Not to be confused with being “extra” (overly dramatic), as the kids say these days. That is not what we’re going for here.)

Actually, the Oxford dictionary defines extraordinary as “very unusual or remarkable” and “unusually great.” That’s what we’re talking about when we talk about high performance. Wouldn’t you love to have someone describe an interaction with you as unusually great?  How rare is it to feel that way? Wouldn’t you like to feel that way more?

You know, the same things that will make you extraordinary in life will make you extraordinary in sales and marketing, and in your career. In a way, they aren’t that different – you want people to feel positive about you both in sales and in life, and in your career.

You know, one of my mentors, Zig Ziglar is quoted as saying, “People don’t buy for logical reasons, they buy for emotional reasons.” It’s how people feel about their interactions with you that will determine their behavior. And it doesn’t matter if that behavior is in person or online.

I want you to ask yourself, who would you most want to work with: the person who is uninterested, ill-prepared and pushy, or the one who is  energized, prepared and personable?

Even if you don’t feel these things all the time, “fake it til you make it” isn’t a bad way to go. Because the upside of having these characteristics is well, quite frankly extraordinary.

Some extraordinary characteristics are:

  • Being conscientious and organized —- paying attention to the details
  • Taking initiative
  • Being willing to learn and adapt – getting up when you fall
  • Making the decision to be positive
  • Going above and beyond
  • Asking questions and listening – especially to clients
  • Being a self-motivator
  • Being personable
  • Being kind
  • And one of the biggest – being grateful

Again, welcome to the blog! In the coming weeks and months, I urge you to read on and find out exactly how to become extraordinary and why it will make you a high performer in all aspects of your life. Feel free to contact us, we’d love to hear your input.


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